It would take anyone at least a decade to solve the problem of client acquisition and come up with a solution this simple. Here’s exactly why we exist.

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We exist to solve the gap between a founder’s skill and the number of clients acquired with respect to time. We want founders to acquire clients rationally and predictably without any involvement in the acquisition process (completely removed). We envision you with a proper business foundation, irresistible offer, an appointment booking machine, proven high-ticket closing framework, operational mastery and the most looked out for, clarity to scale.

Freedom Formula

Our Vision: Scaling multiple agency owners, coaches, consultants, and course creators to multi-six and seven figures using automated, streamlined, and proven client acquisition systems

Our mission: To make client acquisition easy. ‘Easy’ is when a founder can acquire clients with predictability without any involvement in the acquisition process (completely removed).

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  • Product Centric
    Product Centric

    Build insane products that delight clients.

  • Client Worship
    Client Worship

    Put the client first and obsess over their results.

  • High Standards
    High Standards

    Great isn’t good enough.

  • Long-Term Thinking
    Long-Term Thinking

    Sacrifice today for tomorrow.

  • Moving Fast
    Moving Fast

    Put cause to effect with speed.

  • Laser Focus
    Laser Focus

    Keep the main thing the main thing.

  • Simplicity
    Simplicity

    Seek straightforwardness.

  • ALL or Nothing
    ALL or Nothing

    Be ALL in or go home

  • Radical Transparency
    Radical Transparency

    Always speak the honest truth.

  • Absolute Ruthlessness
    Absolute Ruthlessness

    Stop at nothing to win.

Our Story

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Join 500+ business owners who testify that the strategies are not focused on instant gratification or shiny objects. Rather, they guarantee real and clear business transformation.

Part I

It started back in 2023, when I(Aditya Choudhary) woke up to my Instagram account getting hacked and then crashed. It was my only source of income at that time. I was done. I didn’t have it in me to start my journey again and my parents were suggesting I start focusing on academics. After a few days passed, I rationally made a decision to give myself 18 months, I wanted to go ALL in on this business. With all the feedback and new research about client acquisition and systems, I started Freedom Formula. We 10x the cost of our coaching program and within 18 days we closed our first client. In just 2 months, we were at 12L revenue with more than 10 clients.

Part II

May 2024 > September 2024 Freedom Formula did somewhere around 38L in revenue. After that I partnered up with a Chapter2(personal branding agency) and made an A-Z business scale offer. We scaled that offer to 48L in just 4 months. But I knew I could do more, so I left the company and started Freedom Formula again with a twist.

Part III

This time I had experience, new client acquisition systems, an Info product and an absolute team of killers. In just 10 days of execution we closed deals worth 15L. I got invited to TEDx to share my story and this was the time I knew I was doing something right and creating an impact. We now collectively have 350+ clients in 4 different countries, hundreds of reviews, testimonials and wins. All of which you can see on our results page – we aren’t slowing down anytime soon!

Part IV

After creating Freedom Formula & developing a winning blueprint that our clients have at their fingertips, we wanted to go one step further. In addition to our program, we now also have our very own in-person mastermind where clients from all across the country can meet us & learn from us in-person directly. These events are designed to help established business owners scale all the way to 9-Figures & beyond, ultimately allowing them to run a business at scale which truly brings them an incredible level of freedom & fulfillment. It provides that additional intimate & personalized touch required to truly unlock the greater levels of success within business & nothing brings us more joy than being able to do just that.

Meet the Founder

The visionary behind our Success

Aditya Choudhary’s journey began not with a business plan, but with a broken computer, big dreams, and relentless drive. What started as a solo hustle turned into a high-performance client acquisition system trusted by agency owners and coaches globally. He scaled Freedom Formula to such insane valuation through clarity, grit, and persistence. He leads with results, not hype.

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Freedom Formula isn’t just about sales. It’s about clarity under chaos which inevitably comes when you’re building something real.
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Aditya Choudhary

Founder & CEO

Prachi Singh
Prachi Singh
Principal Advisor
Rudra Vyas
Rudra Vyas
Head of Sales
Mahima Pandey
Mahima Pandey
Head of Operations
Raghav Batra
Raghav Batra
Product Research & Developement
Saubhagya Sharma
Saubhagya Sharma
Client Success
Prashant Raj
Prashant Raj
Marketing and Media

How do we help you?

We help these founders make client acquisition easy. We do this by collaborating with them to build a strong sales argument & offer for their business, then by implementing a mix of outbound, inbound and paid appointment booking & sales strategies, all of which are automated. Our most sought Program, DWY, aims to maximize automation, appointment flow & sales conversion rates. It aims to minimize complexity, stagnation & stress.

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100+ QUALIFIED APPOINTMENTS EVERY SINGLE MONTH
1750 NUMBER OF CLIENT WINS
Total additional revenue OF ₹15.6 CR generated for Clients in 2024

DWY (Done-With-You)

We take care of everything from creating no-brainer offers based on ICP to building 16 systems for appointment booking whilst we develop a killer sales team for you. This way, your only role is to strategize with us. And yes, we guarantee results.

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DFY (Done-For-You)

We will help you install our proven client acquisition infrastructure for your business. That includes helping you in selecting a niche and building irresistible offers with a cocktail of automated outbound, inbound and paid methods whilst we give you all the knowledge about client acquisition that we’ve gained over years. And yes, we guarantee results.

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